5 Flexible Marketing Jobs for the Future

5 Flexible Marketing Jobs for the Future 5 Flexible Marketing Jobs for the Future 46Flexible Jobs Index, so the industry is ripe for telecommuters, freelancers and part-time workers. But it takes the right skills to get flexible marketing jobs. Marketing is in a huge state of flux. Recruiters today emphasize SEO, analytics, mobile, social media and other Web-based skills over more traditional experience. Flexible job seekers need to brush up in these areas if they want to compete. I interviewed 30 marketing and recruiting specialists to find out how these new skills translate into job titles. Many of these marketing jobs  exist in specialist agencies today, but will become the norm in corporate marketing payrolls in the future. Five Flexible Marketing Jobs for the Future 1. Crowdsourcing Specialist Companies can no longer dictate their brand identity to the customer. They need to listen and respond to how customers refer to the brand. The Crowdsourcing Specialist monitors conversations happening on the Web about the brand and develop messaging  around customers’ voiced expectations. This person also distributes calls to action to customers via social channels. Skills: Social Media, Message Extraction, Personal Branding, Writing 2. Content Marketing Officer This position decides what content vehicles â€" such as websites, blogs, videos, infographics, webinars, social media and others â€" should be leveraged and how. The individual would decide how that content would be promoted and cross-promoted, then track its performance. Finally, the content marketing leader would look for externally-created content about the company on the web and find ways to leverage it for SEO and other marketing purposes. Skills: Storytelling, Web Design, Video Production, Social Media, SEO, Public Relations, HTML5, WordPress, Marketing Research 3. VP of Marketing Data Analytics The Data Analytics VP would decide when, why, and how to use data collected through marketing automation, website analytics, social media, email campaigns, mobile, SEO, content marketing, PPC, and other channels. Campaign success shouldn’t be based exclusively on one metric â€" such as increased traffic, number of conversions, or fans on Facebook. All of this data should be analyzed together to understand exactly how strategies are impacting the overall perception of the brand across all channels. This information would be shared with brand and campaign strategists who design promotions. Skills: Google Analytics, High-Level Statistical Analysis, Predictive Modeling, CRM, MA 4. ROI and Marketing Budget Officer In todays digital marketing world, Return On Investment (ROI) data is often instantly available â€" from paid search ad spending, for example so marketing can be more nimble with resource allocation. The budget officer would track ROI from all promotion channels and adjust spending based on those results. Skills: Multichannel Digital Marketing, Accounting, Budgeting, On-Demand CRM 5. Marketing Integration Planner The Marketing Integration Planner would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels. For example, using a pay-per-click advertising campaign to promote a viral video, or using SEO keyword analysis to help craft a press release. The goal would be to find out where their customers are already interacting with the brand, and emulate their nonlinear, multi-screen purchase behavior. Skills: Multichannel Digital Marketing, SEO, PPC, Adwords, Social Media Strategizing All of these positions easily translate to flexible jobs employment. In fact, for many companies a consultant is the best option because the technology is changing so quickly. Nows the time to break the ice with these skills and positions, or risk being left behind. If you’re interested in a career in marketing, check out’ Flexible Marketing Jobs to see the latest flexible job openings in the field of marketing. Todays blog post comes from  Ashley Furness. Ashley is a Market Analyst for Software Advice. She conducts expert research and runs the company’s  CRM blog. Her professional experience spans journalism, sales, advertising and SEO marketing. She’s a seasoned writer having produced copy for the New York Times-owned North Bay Business Journal and the Austin Business Journal, among other publications. You can follow her  @CRMAdvice  on Twitter. Readers, are you in the market for flexible marketing jobs? Tell us what kind of marketing job youre looking for in the comments section below!